The Ask:
Showcase the Float brand's playful, often irreverent voice across a variety of customer-facing assets, including emails, web copy, and retail displays.

The Direction:
"Make it work."

The Result:
A consistent, recognizable brand story that encompassed a wide variety of products and appealed to a diverse array of customers. As of 2025, Float-branded products were consistently the highest sellers at retail stores in both Massachusetts and Florida.

Design Lead:
Courtnie Barber-Mayo

Copy Support:
Eli Banks

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