The Ask:
Create an integrated campaign for the winter holiday season that highlighted seasonal products, content, and promotions.

The Direction:
"Anything but Holi-daze."

The Result:
Budding Traditions, an ongoing campaign that encouraged people to *season* their holidays with a little THC. The initial launch in 2022 was so popular that Budding Traditions returned for the 2023 & 2024 holiday seasons, and grew to include a shoppable "Holiday Survival Guide" packed with production recommendations, unique promotions, and themed content.

Design Lead:
Courtnie Barber-Mayo

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