The Ask:
Create a unique tagline & supporting copy to supplement the existing state-wide "Yes on 3" initiative, encouraging Florida voters to support the legalization of adult recreational cannabis sales.

The Direction:
"Don't get too political."

The Result:
Flip Florida Green, a unique tagline that drew support for "Yes on 3" from existing dispensary customers and non-consumers alike. Although the amendment itself did not pass, the campaign reached thousands of Florida voters and helped boost medical marijuana registrations across the state.

Design:
Jeff Diaz

Copy Support:
Bianca Searcy

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