The Ask:
Develop an integrated marketing campaign centered around 420, the biggest sales day in the cannabis industry.

The Direction:
"Whatever gets people in the door."

The Result:
Rise & Vibe celebrated every stoner's favorite "holiday" and created buzz around a wide range of sales and promotions. While the campaign was initially only meant to run for one month, Rise & Vibe's 2023 launch was so successful that it returned for the 2024 & 2025 seasons.

Copy Support:
Quincy Bazen

Design Lead:
Courtnie Barber-Mayo

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