The Ask:
Create compelling content & messaging for cannabis dispensaries in two state-wide markets: NETA in Massachusetts and Surterra in Florida.

The Direction:
"Make us look good."

The Result:
Consistent, recognizable branding for out-of-home ads, content marketing, and in-store assets that drove millions of dollars in sales and established brand awareness in a constantly evolving industry.

Design Lead:
Courtnie Barber-Mayo

Copy Support:
Quincy Bazen, Eli Banks, Bianca Searcy

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